You don’t need me to tell you about Pinterest do you? I’m pretty sure you’ve heard all the media outlets singing its praise:
- the fastest growing site
- its user base is mostly female
- its breakthrough rise from obscurity
- how marketers are using it
- how marketers CAN use it
- how its a step forward in the evolution of social media
- …and etc.
I mean we’ve talked about it over here too, haven’t we?
But what else can we as bloggers and businesspeople learn from this recent phenom? Namely:
1. Have a greater purpose
When CEO Ben Silbermann created Pinterest, he did so with the purpose of making something “timeless.” Like most great entrepreneurs, he created the company out of his own interests, passions, and purpose.
Throughout history, truly great companies answer these question: Who are we? And what are we about?
- Glen Allsop of Viperchill believes in an internal mission statement.
- Chris Guillebeau believes in a 140-character mission statement.
- Devin Hughes of Upstart Nation believes a personal mission statement becomes a necessity in one’s personal brand portfolio.
In fact, purpose is the catalyst for all great companies and organizations.
When Steve Jobs came back to Apple he came back to a mess: little to no market share, declining revenue, and a business almost on the verge of bankruptcy. He turned the company around simply by focusing on what the company had long overlooked: its core purpose.
Read the rest on my post at Problogger
This post was written by...
Michael – who has written 77 posts on The Simple Strategies for Startups Blog.
Michael is the an author, blogger, and speaker, Why not give me a shout on Google
{ 2 comments… read them below or add one }
My experience with pinterest:
I have used pinterest to improve my site’s ranking and it has improved from page 7 to #3 spot in 3 weeks time.
I found that the seller named “pinterest”, which ranked first when you search “pinterest” at Fiverr, has produced the best results on my websites. The seller pins my site with 75 different people, not sure how he did this, but it has improved my SERP’s ranking. I’ve tried 5 other sellers who offer similar gigs on Fiverr but they can’t improve my site’s ranking. I don’t know why. Maybe he has magical trick. lol.
Some benefits of pinterest for seo:
- Google loves social media signal.
- Links and images from pinterest are dofollow!
- Each pin is considered as 3 inbound links.
Katy,
That’s awesome!!!
What’s your site and keyword so I can check it out.
I may have to stop playing around and actually get on Pinterest