You don’t need me to tell you about Pinterest do you? I’m pretty sure you’ve heard all the media outlets singing its praise:
- the fastest growing site
- its user base is mostly female
- its breakthrough rise from obscurity
- how marketers are using it
- how marketers CAN use it
- how its a step forward in the evolution of social media
- …and etc.
I mean we’ve talked about it over here too, haven’t we?
But what else can we as bloggers and businesspeople learn from this recent phenom? Namely:
1. Have a greater purpose
When CEO Ben Silbermann created Pinterest, he did so with the purpose of making something “timeless.” Like most great entrepreneurs, he created the company out of his own interests, passions, and purpose.
Throughout history, truly great companies answer these question: Who are we? And what are we about?
- Glen Allsop of Viperchill believes in an internal mission statement.
- Chris Guillebeau believes in a 140-character mission statement.
- Devin Hughes of Upstart Nation believes a personal mission statement becomes a necessity in one’s personal brand portfolio.
In fact, purpose is the catalyst for all great companies and organizations.
When Steve Jobs came back to Apple he came back to a mess: little to no market share, declining revenue, and a business almost on the verge of bankruptcy. He turned the company around simply by focusing on what the company had long overlooked: its core purpose.
Read the rest on my post at Problogger